Out in the woods of Perry County, Jim Bruner flips the switch on a stainless-steel pump.
Up flows mineral water, about 52 degrees Fahrenheit, drawn from a mile below.
"So it's natural," he says. "Natural artesian water, with natural alkalinity. It has a pH of about 8.3. The mineral content is in trace amounts. And that makes it a very unique water."
Bruner pumps, treats and bottles it here, in a humble metal shed tucked away amid the loblolly pines of an old tree farm.