Google is picking up the pace on its troubled Fiber rollout in Nashville.
The company announced Wednesday that 10 new neighborhoods can now access the high-speed Internet service.
Most of the new additions are in neighborhoods to the south and west of downtown, like Edgehill, Music Row, and Hillsboro Village. East Nashville is getting more coverage, too, as is Sylvan Heights in West Nashville.
It’s the biggest single rollout for Google since it recently started offering Fiber services in Nashville. The effort has been notoriously hampered by various legal and geographic challenges, like running into limestone.
But Google representative Martha Ivester says innovations in construction have helped the company circumvent many of those original obstacles.
“In addition to doing aerial deployment and deep underground trenching, we’ve been able to deploy shallow trenching in several neighborhoods, and that has allowed us to make more progress," Ivester says.
Google is also seriously ramping up advertising efforts around town, with flashy billboards and colorfully decorated utility vans.
The company is trying out a new gimmick to woo customers that hasn’t been used in other markets. It’s a promise to lower service prices to all customers as more people across town sign up. It’s called the Community Bonus Program.