Nashville-Based App Tells Conservatives Where To Shop, But Liberals Use It Too

2nd Vote rates companies from 1 to 2 (liberal or lean liberal), 3 (neutral), 4 and 5 (lean conservative or conservative). Chick-fil-A is one of the highest scoring companies on the app.

2nd Vote rates companies from 1 to 2 (liberal or lean liberal), 3 (neutral), 4 and 5 (lean conservative or conservative). Chick-fil-A is one of the highest scoring companies on the app.

A Nashville-based app is helping conservative shoppers find companies that match their political beliefs.

The app, known as 2nd Vote, rates businesses on their support of same-sex marriage, abortion rights, and environmental issues.

2nd Vote Executive Director Chris Walker worked for GOP politicians, including Bill Frist and Fred Thompson. He says the app has been downloaded more than 100,000 times since it launched last year.

“Any dollar you spend we want to be able to make a connection with the issues you care about, and what you go to the voting booth for, to see how companies and organizations spend those dollars and how they align with your values.”

Walker says it’s likely 15 percent of those using the app are liberals, who want to know where not to shop. He says he’s OK with that.

“Either side can use it, yes that’s true. We don’t really target our liberal friends, but they use it anyway. And yeah, we love it.”

Walker has promoted the app at conservative events like the NRA convention and the Value Voters Summit.

2nd Vote operates as a non-profit. It was started by Dr. David Black, founder of Aegis Sciences Corporation and husband of GOP Congressman Diane Black.

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