Symphony’s Club Cultivates Newer Generation of Audience

The Nashville Symphony is launching a new effort to engage an audience demographic not usually known for its interest in classical music. The Crescendo Club is geared towards people in their 20s and 30s.

It’s become something of a trend for symphonies around the US to have so-called “young professionals” clubs that socialize before or after concerts. For members, it’s largely a chance to meet and greet. For orchestras, it’s a chance to cultivate a new generation audience members.

Erin Wenzel is the Nashville Symphony’s Development Director. She sees potential in simple things like having some of the ensemble’s members mingle with the club.

“When we can find common ground and they can become friends I think it will just deepen that relationship and increase the number of times that members of the Crescendo Club attend the symphony.”

Wenzel says the club may also opt to volunteer for the symphony or participate in fundraising efforts.

The Crescendo Club began accepting members this week. 70 people signed up in the first day and a half. Wenzel says it’s not yet clear how many of those have already attended symphony concerts.

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