Sales of a beer brewed in Nashville have shot through the roof this year – surging by nearly 50 percent. The Yazoo Brewing Company wants to expand its 10-man operation as craft beer sales around the country are growing.
Founder Linus Hall says his eight-year-old company has already had to pull back from a move into Mississippi because the brewery can’t keep up with demand in other parts of the Southeast.
“We want to see if this growth is sustainable. We’re contemplating putting a lot of money into expansion and more capacity and if all the sudden the market falls off our cools off, we’ll be stuck with a lot of equipment we can’t use.”
This week Yazoo has been harvesting ideas from college students and recent graduates at Vanderbilt’s Accelerator Business Institute.
Other Nashville companies are also getting strategy help from the summer program. They include the Predators hockey team, which is hoping to capitalize on its best season in franchise history, and Mars Petcare, which wants to relaunch a product for lactose intolerant cats that has done poorly in U.S.
In recent years, students in the program have come up with marketing plans for Bridgestone Americas and Arrington Vineyards.